Pay per click advertising consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched on.

Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners’ Internet advertising campaign.

Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience.

There are several problems that the novice advertiser runs into:

Understanding Google’s rules, tips and tricks

Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include:

• Keyword grouping
• Quality score
• Ad relevancy
• Click through rate management
• Bid pricing

Keyword research

Most companies have anywhere from 10 to 200 keywords and should most likely be bidding on 1,000-3,000. The right tools and strategies can make a big difference in your campaign.

Ad Testing

If you’re not split testing, you’re most likely getting only 1⁄2 the visitors to your site than you should be.

Conversion Tracking

Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.

Tools

Having the right tools in the market to help create and manage pay per click campaigns is critical.

Targeted Sales Pages

Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.

We will create a solution for you that optimizes each and every one of these issues.